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Facebook Ads


 It is one of the strategies used strongly in the world of marketing today. It is no secret that Facebook is currently one of the most powerful means of social media and digital marketing as well. 


There are about 3 billion users around the world, but you need to know how to communicate with them properly. But also, posting on Facebook alone is no longer enough. When you make Facebook ads, you need to know how to do this advertisement? How do you use it and direct it properly?



How do Facebook ads work

 The principle of Facebook ads work is to target a specific segment of users who have common and similar features. Then place your ad on the news of these users (there are several places where Facebook ads can appear - Facebook Ad Placements). Let's take into account that there are many forms and types of Facebook Ad Formats, and each of them has certain characteristics and specific goals, from which you can choose according to desire and need.


  • In order to achieve the desired result from the money you invested in an advertisement on Facebook, you must first know who your advertisement is directed to.
  • When you create a new ad, you can define the target audience through a set of characteristics. 
  • The geographical location of the target audience. 
  • The age you want to target or specify (depending on the type and nature of the ad, you specify the age you want). 
  • sex languages ​​you speak interests and trends. 
  • Their links to your other business pages on Facebook. 

There is a group of free courses to learn Facebook ads, but the deep information and gaps you will find only in the paid courses, and I will present to you in this post one of the best courses in this field for free, whose price on the udmy platform reaches $ 249


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